PBG Clinic
Sample Work, 2025
So here’s what’s up—the overall design vibe leans grungey, dirtbag climber with a lil’ touch of “clinic.” Think: injured climber meets x-ray realness–clinic vibes ya know?
To keep it from being too flat, I threw in a “pop” of color I’m calling Duo-Tex Sloper Blue (lol). Just enough to catch the eye without straying too far from the chill, minimal feel of PBG’s branding.
In all seriousness—after going through PBG’s IG and website, I noticed the branding is pretty minimal and the information is presented in a clear, straightforward way. I wanted to stick with that overarching visual identity, but also ensure the event stood out a bit from a typical Instagram post.
I also aimed to create something that could realistically be put together in a short timeframe—maybe around 2–3 hours total, including research, ideation, gathering copy, and design. (Admittedly, I was playing with my dog in between, so… take that estimate loosely.)
THE OTHER DEETS
Instagram / Photoshop / Canva
Mood Board & Research
Digital Poster/IG Post (1350x1080)
Social Stories
Sample Reel (sport climb, where?)
Other concepts/iterations…